Shopify development
Custom Shopify themes
and premium sections.
Fast storefronts built in Liquid. Theme architecture from scratch or on top of Dawn. Sections that work with any theme without touching a page builder.
Themes
What a bespoke theme gets you that a marketplace theme never will.
Folder structure, config schema, sections architecture — the full setup.
What to override, what to leave alone, and how to survive an upstream update.
When a $350 marketplace theme is the right call, and when it isn't.
Objects, filters, tags, and the render pipeline. A clear mental model.
Sections
Drop-in sections that work with any theme and need no app to run.
The difference between a section, a block, and a snippet. When custom beats stock.
Settings types, blocks, presets, limits. Everything the docs gloss over.
How to wire product and shop metafields to section settings without an app.
Context and comparisons
WooCommerce vs Shopify. The honest version — not a feature table.
LCP, render-blocking scripts, third-party app weight. Where the milliseconds go.
Storefront API, Hydrogen, custom frontends. What you gain and what you give up.